Humanizing a Critically Important Industry, From the Ground Up

KNow a California Farmer

The public dialog about agriculture in California and beyond is largely negative, with tales of agribusiness nefariousness commonplace. This is despite the fact that 98% of America’s farms are still owned by families. Farmers are literally feeding us every day, but are routinely pilloried in social media and elsewhere by a very vocal minority. This

Get Your Social Media Operations Act Together

Josh Lysne

Guest post by Josh Lysne, Director of Digital Strategy for the Flint Group of agencies and AdFarm, specializes in the development of multi-channel communication strategies for a wide range of clients ranging from small businesses to large global corporations. When it comes to creating a social media strategy, there is one, often overlooked piece of

Give Them Something to Talk About

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Last week, I spent a few days in Calgary with my clients at AdFarm, the largest agriculture-focused communications agency in North America. In addition to the single best room I have ever spoken in (see photo), I learned a lot from the good folks at AdFarm. Every Company Will Be Social Every company, regardless of