Advertising Agencies | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Bloggers: Who Is In Your Fab Five?

October 20th, 2008 | Written By: Jay Baer
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Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists [...]

Tagged as: advertising agencies, blog, blogger, blogs, conversion rate, email marketing, new business, PR firms, social media

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3 Reasons David Lee Roth is a Bad Internet Marketer

September 22nd, 2008 | Written By: Jay Baer
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I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.

And then, he [...]

Tagged as: ad agencies, advertising agencies, advertising agency, digital capabilities, digital marketing, integrated marketing, marketing tactics, pr agencies, PR firms, traditional advertising, traditional agencies

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McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg

September 18th, 2008 | Written By: Jay Baer
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AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor.
Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my work [...]

Tagged as: ad agencies, advertising agencies, advertising agency, digital marketing, digital marketing agency, digital specialists, integrated marketing, television advertising, traditional agencies, tribal ddb

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The 10 Strengths of the Agency of the Future

September 16th, 2008 | Written By: Jay Baer
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Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things).
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Sapient’s Top 10 Wish List for [...]

Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization

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Customized Internet Marketing Training for Agencies

September 11th, 2008 | Written By: Jay Baer
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Convince & Convert launches new training program series to help agencies improve their digital capabilities
Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.
We are offering 5 intensive, all-day sessions to train ad agencies and PR firms [...]

Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies

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Wake Up Agencies – Digital Shops = Trojan Horse

September 2nd, 2008 | Written By: Jay Baer
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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]

Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics

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How Google Plans to Control TV Advertising and Crush Agencies

August 28th, 2008 | Written By: Jay Baer
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AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere.
There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. Why? [...]

Tagged as: ad agencies, advertising agencies, broadcast media, forrester research, google, Google ad planner, google analytics, integrated marketing, internet media buying, media buying, television advertising, traditional advertising, web optimizer

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Ad Agency New Business Survey – Take It

August 21st, 2008 | Written By: Jay Baer
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My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program.
With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects is [...]

Tagged as: ad agencies, ad agency, advertising agencies, agency self-promotion, michael gass, new business

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PitchEngine Takes the Mystery out of Social Media Releases

August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series
Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root.
Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story in an [...]

Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use

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Internet Advertising to Grow 20% in 2008

August 13th, 2008 | Written By: Jay Baer
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A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.
Top categories for online advertising spend include:

Finance, insurance, real estate – 29.6% of overall spend
Media and entertainment – 25.2%
Retail – 13.8%
Other – 12.9%
Auto – 8.6%

Despite big cuts in auto marketing in [...]

Tagged as: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies