Convince and Convert, Digital Marketing, Email, Social Media Strategy, Convince & Convert News, Email Marketing Advice, PR 20, Social Media Marketing

Bloggers: Who Is In Your Fab Five?

Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists […]

Digital Marketing, Digital Media, Integrated Marketing and Media, Internet Advertising

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish […]

Convince and Convert

Customized Internet Marketing Training for Agencies

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Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and […]

Digital Marketing

How Google Plans to Control TV Advertising and Crush Agencies

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AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere.  There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. […]

Content Marketing

Ad Agency New Business Survey – Take It

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My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program.  With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects […]

Digital Marketing

Internet Advertising to Grow 20% in 2008

A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials. Top categories for online advertising spend include: Finance, insurance, real estate – 29.6% of overall spend Media and entertainment – 25.2% Retail – 13.8% Other – 12.9% Auto – 8.6% […]

Digital Marketing

The Truth About Publicis Buying Performics

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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic […]

Content Marketing, Email

4 Rules for Good Email Design in a Cynical World

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Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game […]