New research reveals customers trust digital marketing channels less than traditional channels.
The rise of virtual reality offers marketers an exciting new channel to reach audiences. Learn which campaigns are doing it right.
A top-notch PPC advertising strategy shouldn’t stay the same year-round. Make sure your ads embrace the unique opportunities of each season.
The keys to boosting your ad effectiveness just might be hiding in plain sight Here’s how to comb AdWords for opportunities to improve.
To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience.
JetBlue surprised passerby with these interactive ads, which held a surprise for those bold enough to obey a provocative call to action.
How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.
If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment […]
Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform. […]