Community Management, Digital Marketing, Social Media Tools, Blogging and Content Creation, Integrated Marketing and Media

Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

facebook is blowing smoke

Part 1 of a 3-Part Rant I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves” that people that “like” your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite a pile of coverage […]