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Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

October 24th, 2008 | Written By: Jay Baer
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Live from Marketing Profs Digital Mixer
Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing.
Scott and myself and 248 other lucky folks were in Scottsdale [...]

Tagged as: automakers, blogs, car shoppers, conversation marketing, corporate blogging, marketing profs, marketing tactics, online conversation, online reputation management, social media, social networking, twinterview, Twitter 20, word of mouth

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Automakers Increase Internet Ads – Why It Will Work

July 30th, 2008 | Written By: Jay Baer
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AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend.
A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase [...]

Tagged as: automakers, banner ads, car shoppers, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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