For successful B2B content marketing, you’ll need your team to fulfill these six roles to maximize impact, conversion, and shelf-life.
The right data management platform can alleviate B2B marketers’ biggest pain points. Here are just a few of the benefits.
Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,
These five steps to bigger and smarter B2B marketing volume can help your team bring in more quality leads.
Audiences love personalized, tailor-made content. Here’s how B2B brands can adopt personalization strategies for their own funnel.
If your B2B content is focused solely on conversion, you’re doing it wrong. It’s time to start nurturing leads with content that educates.
Smarketing is the harmonious alignment of sales and marketing teams. A 5 step process for doing it right and reaping revenue rewards
As social media marketing reaches maturity, it’s time for B2B companies to take the plunge and make social a key part of their strategy.
More and more B2B marketers are prioritizing quality over quantity when it comes to their lead generation strategy. See the facts and what it means for you in this post.
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Today’s customers have even more control over their journey through the sales cycle. To win them over, you’ll need a stage-based approach.
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
Think Facebook advertising is only for B2C businesses? Think again. Facebook can be a powerful source of lead generation for B2B, too.
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.
Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.