YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

The Most Valuable Lesson a B2B Marketer Will Ever Learn

As a journeyman marketing writer, my job is to simplify stuff. It often works like this: I go into a meeting. My client invited a number of others because they really know the product and the market. These are experts. After the handshakes, card swaps and small talk, I go into listen mode. My digital [...]

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6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these [...]

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5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales)

Guest post by Carmen Hill, Social Media and Content Strategiest for Babcock & Jenkins, an integrated B2B marketing agency in Portland. Could giving away too much great content actually sabotage sales? As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. There’s always a [...]

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B2B Social Media: 4 Ways to Sell the Value to Management

Guest post by Eric Schwartzman, coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He has been conducting monthly social media training programs since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. When it comes to [...]

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Demystify Content Marketing with Content Rules

The intermediary is dead. We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves. Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions [...]

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Rocket Content – Your B2B Secret Weapon

Guest post by Ian Greenleigh, the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. He also blogs at Dare to Comment. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. The business decision makers (BDMs) that have [...]

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Destroying the 7 Myths of B2B Social Media

B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 [...]

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19 Top Takeaways from B2B Forum

Earlier this week, I had the pleasure of attending and speaking at the MarketingProfs B2B Marketing Forum in Boston. As usual for MarketingProfs‘ events, it was a superlative, intimate mixture of excellent speakers and smart, eager attendees. For me, the highlights were the presentation by Sandy Carter of IBM on their use of social media, [...]

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