More and more B2B marketers are prioritizing quality over quantity when it comes to their lead generation strategy. See the facts and what it means for you in this post.
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Today’s customers have even more control over their journey through the sales cycle. To win them over, you’ll need a stage-based approach.