Conversion Optimization School is in Session

Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in conversion optimization in the early

9 Blog Failures and Remedies

Are you maximizing the potential of your blog? I’m not. After 7 months with this version, I’ve embarked on a redesign of the Convince & Convert blog. I have three goals for this new design: – Make the blog easier to use for you – Encourage conversation – Make the connections between me and the