Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Does Your Blog Have a Long Tail

April 20th, 2010 | Written By: Jay Baer
| View Comments

Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long [...]

Tagged as: blog, blogging, Compendium, content creation, content marketing, keyword selection, long tail, search marketing, search optimization, SEO, white paper

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

How to Match 10 Key Success Metrics to Your Blogging Strategy

March 4th, 2010 | Written By: Jay Baer
| View Comments

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone [...]

Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Please Help Me Pick a New Look For My Blog

February 5th, 2010 | Written By: Jay Baer
| View Comments

I’ve been making a few tweaks to Convince & Convert recently, with the help of my friend (and WordPress/SEO ninja) Chuck Reynolds. We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription [...]

Tagged as: blog, blogging, convince & convert, design and usability, jay baer

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Should a Blog be Your Social Media Hub?

January 26th, 2010 | Written By: Jay Baer
| View Comments

The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.” Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your [...]

Tagged as: blog, blog strategy, blogging, debbie weil, facebook, social media, social media hub, social media strategy, twitter