Content Marketing, Convince and Convert, Blogging and Content Creation

Redesigning Your Blog to Drive Reader Behavior

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Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview: The design is based on the new Streamline child theme […]

Content Marketing, Digital Marketing, Social Media Measurement, Blogging and Content Creation, Social Media ROI

How to Match 10 Key Success Metrics to Your Blogging Strategy

blogging metrics

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone […]

Content Marketing, Convince and Convert, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Convince & Convert News, Crowd Sourcing

Please Help Me Pick a New Look For My Blog

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I’ve been making a few tweaks to Convince & Convert recently, with the help of my friend (and WordPress/SEO ninja) Chuck Reynolds. We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription […]

Community Management, Content Marketing, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Brand Communities, Social Media Marketing

Should a Blog be Your Social Media Hub?

blog social media hub

The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.” Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your […]

Community Management, Content Marketing, Social Media Strategy, Blogging and Content Creation, Brand Communities, Social Media Marketing

Building Your Blog Community: It’s a Matter of W FACT

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Are you building a community, or an audience? In the last couple weeks, I’ve had two experiences that really shook me up on the topic of community. First was Chris Brogan’s simple but devastatingly effective post about the difference between audience and community being the direction the chairs are facing. Second, was a conversation I […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

8 Ingredients of Intoxicating Blog Posts

blog-post-ingredients

Is there a method to your blogging madness? Blogging isn’t new, but the notion of blog authorship contributing to marketing effectiveness is very much gaining favor in the U.S., resulting in a flood of new bloggers, especially B2B. Encouraged by inbound marketing proponents like Hubspot, Chris Brogan, Michael Gass, (and me), organizations are jumping on […]

Social Media Strategy, Social Media Marketing

The Paradox of Social Media Control

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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.  The typical social media objection is that if the company has a conversation with consumers in a public forum, the company […]

Convince and Convert, Digital Marketing, Email, Social Media Strategy, Convince & Convert News, Email Marketing Advice, PR 20, Social Media Marketing

Bloggers: Who Is In Your Fab Five?

Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists […]