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How to Match 10 Key Success Metrics to Your Blogging Strategy

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]

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Please Help Me Pick a New Look For My Blog

I’ve been making a few tweaks to Convince & Convert recently, with the help of my friend (and Wordpress/SEO ninja) Chuck Reynolds.
We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center [...]

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Should a Blog be Your Social Media Hub?

The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.”
Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers [...]

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Building Your Blog Community: It’s a Matter of W FACT

Are you building a community, or an audience? In the last couple weeks, I’ve had two experiences that really shook me up on the topic of community. First was Chris Brogan’s simple but devastatingly effective post about the difference between audience and community being the direction the chairs are facing.

Second, was a conversation I [...]

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8 Ingredients of Intoxicating Blog Posts

Is there a method to your blogging madness?
Blogging isn’t new, but the notion of blog authorship contributing to marketing effectiveness is very much gaining favor in the U.S., resulting in a flood of new bloggers, especially B2B.
Encouraged by inbound marketing proponents like Hubspot, Chris Brogan, Michael Gass, (and me), organizations are jumping on the [...]

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9 Blog Failures and Remedies

Are you maximizing the potential of your blog?
I’m not. After 7 months with this version, I’ve embarked on a redesign of the Convince & Convert blog. I have three goals for this new design:
- Make the blog easier to use for you
- Encourage conversation
- Make the connections between me and the blog more clear
Here are [...]

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The Paradox of Social Media Control

As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media. 
The typical social media objection is that if the company has a conversation with consumers in a public forum, the company will [...]

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Bloggers: Who Is In Your Fab Five?

Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists [...]

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The Official Toothpaste of Social Media

Will the Crest Weekly Toothpaste Launch Work?
In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere.
Samples of Crest Weekly were sent to prominent bloggers [...]

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The World’s Best PR Blog – Vote Today

To celebrate its 10th Anniversary, PR Week has launched a “Best PR Blogs” contest with YOU the agency community as the judge and jury.
PR Week nominated 16 well-known PR blogs, and asked each blogger to nominate another blog for the contest. The result is a 32-blog, March Madness-style blog off.
Each week, blogs are pitted head-to-head [...]

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