What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
Meet James, a successful blogger and influencer whose background as a marketer gives him unique insight from both sides of the fence.
A new survey of 4,000 influential bloggers sheds fresh light on where and how influencer relationships are being forged.
Identifying influencer personas is a crucial first step in effective blogger outreach. This cheat sheet will help get you started.
Following the success of mom bloggers, marketers are finding prime partnerships in the next frontier of influencer marketing: pet bloggers.
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
Developing a close relationship between your brand and your advocates can make a huge difference in generating awareness, brand loyalty, and ultimately sales for your company. Learn how to nurture your influence relationships for maximum success.
An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.
Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. The writer in me loves […]
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above […]