YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
PR 2.0 0  |  Add Yours

3 Steps to Building a Solid Media List

Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website?  If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area [...]

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PR 2.0 8  |  Add Yours

Blogger Outreach Software That Will Make You Do a Happy Dance

Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Let’s fix that. First, understand the 4 ways [...]

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PR 2.0 40  |  Add Yours

Blogger Outreach Changes the PR Timeline Forever

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, [...]

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social media tools 22  |  Add Yours

Breaking Out of Social Disclosure Jail With CMP.LY

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public” from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given [...]

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Guest Posts 122  |  Add Yours

Wow Online Influencers With An In-Person Experience

Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and [...]

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