Back Up the Bus – The Changing PR Timeline
- July 9th, 2009 | Written By: Jay Baer
- | Comments
Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct [...]
Tagged as: blogger relations, media relations, PR, pr 2, public relations
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