4 Ways Bloggers Differ From Reporters
- January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently.
Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters.
Influence is Made Not Born
Guess how many readers this blog [...]
Tagged as: bloggers, blogging, influencers, pr 2, public relations
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11 Must-Dos for the Serious Blogger
- November 17th, 2009 | Written By: Jay Baer
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First in a three post series this week about social media case studies.
11 Must Dos For The Serious Blogger
View more documents from Jason Baer.
If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, if you blog [...]
Tagged as: blog advice, blog community, bloggers, blogging, blogs, community, content creation, presentations, social media, Video Blogs
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9 Things to Do When I’m Gone
- July 22nd, 2009 | Written By: Jay Baer
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This morning, I’m leaving with the family on a 2-week vacation of Denmark and Norway. We’re doing a home exchange, and a lovely family from Aalborg, Denmark will be inhabiting Convince & Convert global headquarters in Flagstaff. (We’ve done the exchange thing a few times via homeexchange.com and really enjoy it. If you have any [...]
Tagged as: adam pierno, andrew freeman, bloggers, chris sietsema, david hibbs, Doug Wick, Elizabeth Sosnow, guest bloggers, indra gardiner, marketingprofs, Mike Corak, social media strategy, webinar
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Why Blogs Will Kill Dissent
- May 13th, 2009 | Written By: Jay Baer
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While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still [...]
Tagged as: bloggers, blogging, blogs, citizen journalism, journalism, media, newspapers, social media
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My Mom Thinks Chris Brogan Plays Hockey
- November 12th, 2008 | Written By: Jay Baer
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I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot.
Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes digital [...]
Tagged as: bloggers, brent spore, chris brogan, chris penn, conversation marketing, dave fleet, digital mixer, evo terra, marketing conference, marketing profs, podcamp, social media, Social Media Marketing, word of mouth
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The Paradox of Social Media Control
- November 11th, 2008 | Written By: Jay Baer
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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.
The typical social media objection is that if the company has a conversation with consumers in a public forum, the company will [...]
Tagged as: blog, bloggers, comcast, conversation marketing, corporate blogging, dell, facebook, online conversation, online reputation management, social media, social networking, twitter, word of mouth
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Presto! How Social Media Makes Bad News Good
- October 29th, 2008 | Written By: Jay Baer
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In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum.
The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative.
The rule of thumb has [...]
Tagged as: bloggers, blogs, conversation marketing, online reputation management, social media, word of mouth, word of mouth marketing
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Why Twitter Is the Anchor of the Social Media Team
- October 2nd, 2008 | Written By: Jay Baer
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Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade.
Let’s examine two [...]
Tagged as: bloggers, digital marketing, exacttarget, nhl, online conversation, online reputation management, social media, twitter, word of mouth
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The 7 Deadly Sins of Social Media
- September 15th, 2008 | Written By: Jay Baer
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As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.”
Are you willing to admit your sins in the comments?
1. Deafness
Actively listening to what’s being said about your brand is at the core of social media.
2. Slowness
Social media is a [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, social media, social networking, word of mouth, word of mouth marketing, worldcom
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The Social Media Train: Catch It While You Can
- September 12th, 2008 | Written By: Jay Baer
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Why, What, When & How to Implement Social Media Campaigns
Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business Press [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, word of mouth, word of mouth marketing, worldcom
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