Convince and Convert Blog: Social Media Strategy and Social Media Consulting

4 Ways Bloggers Differ From Reporters

January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently. Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters. Influence is Made Not Born Guess how many [...]

Tagged as: bloggers, blogging, influencers, pr 2, public relations

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11 Must-Dos for the Serious Blogger

November 17th, 2009 | Written By: Jay Baer
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First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, [...]

Tagged as: blog advice, blog community, bloggers, blogging, blogs, community, content creation, presentations, social media, Video Blogs

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9 Things to Do When I’m Gone

July 22nd, 2009 | Written By: Jay Baer
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This morning, I’m leaving with the family on a 2-week vacation of Denmark and Norway. We’re doing a home exchange, and a lovely family from Aalborg, Denmark will be inhabiting Convince & Convert global headquarters in Flagstaff. (We’ve done the exchange thing a few times via homeexchange.com and really enjoy it. If you have any [...]

Tagged as: adam pierno, andrew freeman, bloggers, chris sietsema, david hibbs, Doug Wick, Elizabeth Sosnow, guest bloggers, indra gardiner, marketingprofs, Mike Corak, social media strategy, webinar

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Why Blogs Will Kill Dissent

May 13th, 2009 | Written By: Jay Baer
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While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still [...]

Tagged as: bloggers, blogging, blogs, citizen journalism, journalism, media, newspapers, social media

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My Mom Thinks Chris Brogan Plays Hockey

November 12th, 2008 | Written By: Jay Baer
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I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot. Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes [...]

Tagged as: bloggers, brent spore, chris brogan, chris penn, conversation marketing, dave fleet, digital mixer, evo terra, marketing conference, marketing profs, podcamp, social media, Social Media Marketing, word of mouth