Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages [...]
THE NOW REVOLUTION
Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.
Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:
- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI
Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.
Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.
Click here to get the first chapter free.
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About Jay Baer
I'm Jay Baer. A hype-free social media and content strategist, speaker, and author and the President of Convince & Convert.
Since 1994, I've worked with more than 700 companies on digital and social strategy, including 29 of the FORTUNE 500. We are social and content accelerators here at C&C, helping organizations tie social to real business. We'll take your program from good to great.
I also speak to more than 75 groups each year about how social is changing business forever. For more about me, visit this page. Also enjoy the blog, our Social Pros podcast, and our One Social Thing email newsletter.
THE NOW REVOLUTION
Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.
Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:
- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI
Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.
Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.
Building Your Blog Community: It’s a Matter of W FACT
Are you building a community, or an audience? In the last couple weeks, I’ve had two experiences that really shook me up on the topic of community. First was Chris Brogan’s simple but devastatingly effective post about the difference between audience and community being the direction the chairs are facing. Second, was a conversation I [...]