THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

PR 2.0 July 31, 2008 16  |  Add Yours

4 Winners, 2 Losers in SEC’s Press Release Decision

In a major announcement yesterday, the U.S. Securities and Exchange Commission (SEC) provided new guidance to public companies stating that corporate Web sites and blogs are a suitable means for official information dissemination to investors, provided those sites are a “recognized channel for distribution.” This apparently means that if the corporation has an openly available [...]

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Agency Promotion July 23, 2008 9  |  Add Yours

Agency Advantage Tools #1 – Website Grader

Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing [...]

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PR 2.0 July 17, 2008 11  |  Add Yours

Social Media – Your Customers Are Talking About You Online

The Roar of The Crowd As appeared in bizAZ Magazine July/Aug 2008 edition Unless you’re selling specialized rivets to the military industrial complex via no bid contracts, chances are your customers are talking about you online. And not just via email, in a “hey mom, I think your accountant totally messed up your taxes” way, [...]

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PR 2.0 April 4, 2006 0  |  Add Yours

Blogs and the new transparency of communication

Unless you’re a recently thawed caveperson, you’ve heard about blogs. No current-day buzzword is as buzzy as “blog” which leapt from geek-dom to mainstream faster than the evaporation of Bode Miller’s career. (author’s note: Since this was written, Mr. Miller has been resurgent and won this year’s overall World Cup skiing title. Apologies Bode) Blogs [...]

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