Digital Marketing, Social Media Case Studies, Social Media Strategy, Book Reviews, Integrated Marketing and Media, Social Media Marketing

microMARKETING Requires Bayonets, Not Grenades

microMARKETING

As an experienced marketer who has worked with dozens of big companies in his agency career (he’s currently a VP at Powered), Greg Verdino has had a ringside seat for the evolution of communication. He successfully documents that evolution in his new book microMARKETING: Get Big Results by Thinking and Acting Small. Written with a […]

Social Media Case Studies, Book Reviews

Delivering Happiness Delivers Indeed

Delivering Happiness

Yes, nice guys can finish first. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer […]