How to Create a Thriving B2B Advocacy Community

John Mark Troyer @jtroyer

John Mark Troyer, Director and Social Media Evangelist for VMware, joins the Social Pros Podcast this week to discuss the origins of the community surrounding VMware, the tools his team has built to allow that community to change over time, and how they encourage influencers to remain active advocates of the brand.

The Secrets to the Phenomenal Success of Copyblogger

Brian-Clark

How to Communicate Your Value Recorded live from Social Media Marketing World 2014 in San Diego, it’s Social Pros! Copyblogger started in 2006 with Brian Clark blogging about what has become content marketing, and in the years to follow it has burgeoned into basically an online multi-author digital magazine. Blogs, Brian points out, were the original […]

The One Thing You Can’t Teach in Social

Erica-Campbell-Byrum

Social Media Education Erica’s social media team at Dominion Homes Media (homes.com and forrent.com) works closely with the Search Engine Optimization and Search Engine Marketing teams. The work of those teams helps prove the on-going value of social. Erica says, “Our senior leadership team has been really wonderful in adopting this ever-evolving space and understanding […]

Why Social Media and Customer Experience Are Intertwined in a Lovers Embrace

beckycarroll

Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer’s experience of a brand, and social media’s newest maturity level. Please Support Our Sponsors Huge thanks to our amazing […]

An Airline that Genuinely Delights Passengers using Social Media

New_media_Greg_2646_CMYK

Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there). Please Support Our […]

Mobile will Take Social Beyond Broadcasting

Tyson Foods

Susan Beebe, Manager of Social Media and Online Communities at Tyson Foods, joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors Huge thanks to our […]

In a Huge Company, Community Managers Become the Heroes

Lake Powell Resorts and Marinas

Amrita Sahasrabudhe, Director of Marketing at ARAMARK Parks and Destinations, and Brian Marks, Senior Manager of Digital and Social at ARAMARK Parks and Destinations, join the Social Pros Podcast this week to discuss how the community directs their social strategy, how their responsibilities differ depending on the destination they’re involved with, and how their community […]

Why Patron Tequila is Getting Serious About Social

Adrian Parker, Patron

Adrian Parker, Vice President of Digital Marketing at Patron Spirits Company, joins the Social Pros Podcast this week to discuss the hurdles in expanding a social presence of a well-established brand, navigating the highly regulated presence of alcohol in social media, and the impact measurement has on strategy and culture. Please Support Our Sponsors Huge thanks to […]

Are You Keeping People Connected With Your Brand and Each Other?

Lauren Salazar, Weight Watchers

Lauren Salazar, Director of Social Media for Weight Watchers, joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or […]

3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Eric Boggs, RevBoss

Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Why Human-Curated Content Outstrips Computers Every Time

Elias Roman, Songza

Elias Roman, Co-founder of Songza, joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full […]

Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

No Mopes Allowed - Chief Oliver

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Read on for some of the highlights […]

Why the Corporate Blog is Not Even Close to Dead

Michael Brito @britopian

Michael Brito, author of the new book Your Brand: The Next Media Company, joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead. Read […]

Do Your Followers Know the Background? All Yodeling in Context

Jennifer Beechen

Jennifer Beechen, Digital and Integrated Marketing Director at WhiteWave Foods, joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]