Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
Content is king, but relationship marketing holds the power to connect content to your community. Don’t overlook your relationship-building.
With the help of a team of St. Bernard dogs and some smart social media, mophie hatched a plan to rescue dying smartphones at SXSW.
Converse is celebrating the 100th anniversary of its most iconic shoe with a powerful campaign that puts community at its center.
Matchmaking with the right influencers happens both on and offline. Make sure your community outreach is a win-win relationship.
Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community: a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what […]
Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]
Patrick O’Keefe knows more about online forums than you do. In fact, he may know more about forums and message boards than anyone out there, as evidenced by his extremely useful book “Managing Online Forums“ The level of detail in this book is startling, with a glossary, and an entire section of templates that you […]
Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it. Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence […]