Diane Hessan – The Twitter 20 Interview About Brand Communities
- December 1st, 2009 | Written By: Jay Baer
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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]
Tagged as: brand communities, brand community, Communispace, community management, Diane Hessan, social media, twitter, Twitter 20, twitter interview, twt20
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Brand Community Managers Take Heed of “Managing Online Forums”
- October 7th, 2009 | Written By: Jay Baer
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Patrick O’Keefe knows more about online forums than you do.
In fact, he may know more about forums and message boards than anyone out there, as evidenced by his extremely useful book “Managing Online Forums“
The level of detail in this book is startling, with a glossary, and an entire section of templates that you can use [...]
Tagged as: brand communities, brand community, community manager, ifroggy, managing online forums, online forums, patrick o'keefe
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Valeria Maltoni – The Twitter 20 Interview on Conversation and Community
- July 1st, 2009 | Written By: Jay Baer
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Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it.
Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence [...]
Tagged as: brand community, community manager, Conversation Agent, conversation marketing, social media, twitter, Twitter 20, twitter interview, twt20, Valeria Maltoni
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