The Power of Truth, Woot-Style
- December 2nd, 2008 | Written By: Jay Baer
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On a recent trip to New York, I was pondering the future of the in-flight magazine and bemoaning its general editorial shoddiness when I stumbled upon an extraordinary interview with Matt Rutledge from Woot about their policy of telling the truth and acknowledging mistakes. (hat tip to US Airways Magazine) Since the first caveman painted [...]
Tagged as: brand loyalty, customer service, matt rutledge, product reviews, public relations, social media, woot
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An Amazing True Story of Cars, Bribes, and Customer Service
- November 24th, 2008 | Written By: Jay Baer
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(Originally posted on Off Madison Ave blog) Earlier this year, I received a FedEx envelope unexpectedly. It was from Infiniti (Nissan Motors USA). I purchased an Infiniti EX in late December, 2007. Turns out, according to the letter enclosed in the FedEx, the window sticker on my vehicle listed a “rollover sensor” as standard equipment. [...]
Tagged as: brand loyalty, customer service, infiniti, public relations, social media
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Why Social Media Isn’t Marketing At All
- June 25th, 2008 | Written By: Jay Baer
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What’s the worst thing about social media? The name “social media.” It’s incredibly vague, and that lack of definition has enabled “social media” to become a watered-down, catch-all term with different meanings for each person – like “recreational drugs” and “process improvement.” The Characteristics of Social Media: Duration: Ongoing Target: Current and previous customers Goal: [...]
Tagged as: brand loyalty, comcast, conversation marketing, facebook, social media, Social Media Marketing, social media ROI, twitter
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