
Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing.
















US Speedskating Finds Fans In Social Media
Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport? But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t