Can Social Connectivity be Taught? My Thoughts on Trust Agents
- September 1st, 2009 | Written By: Jay Baer
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Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires). The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslund, Jason Falls, Eric [...]
Tagged as: Book Reviews, chris brogan, humanization, julien smith, social capital, social connectivity, social graph, social networking, trust agents
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9 Ways to Humanize Your Brand (with real humans)
- November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An [...]
Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter
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My Mom Thinks Chris Brogan Plays Hockey
- November 12th, 2008 | Written By: Jay Baer
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I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot. Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes [...]
Tagged as: bloggers, brent spore, chris brogan, chris penn, conversation marketing, dave fleet, digital mixer, evo terra, marketing conference, marketing profs, podcamp, social media, Social Media Marketing, word of mouth
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