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Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting

9 Ways to Humanize Your Brand (with real humans)

November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files)
An agency [...]

Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter

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My Mom Thinks Chris Brogan Plays Hockey

November 12th, 2008 | Written By: Jay Baer
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I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot.
Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes digital [...]

Tagged as: bloggers, brent spore, chris brogan, chris penn, conversation marketing, dave fleet, digital mixer, evo terra, marketing conference, marketing profs, podcamp, social media, Social Media Marketing, word of mouth

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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Blog Posts
- The 39 Social Media Tools I'll Use Today
  February 17, 2010 (781)
- Are You Taking Social Media Shortcuts?
  March 09, 2010 (455)
- Crushing the Myth of B2B Social Media
  December 27, 2009 (297)
- The 6 Dangerous Fallacies of Social Media
  October 08, 2008 (277)
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 03, 2010 (259)
- Develop a Social Media Strategy in 7 Steps
  August 20, 2009 (244)
- Your Customers Don't Want to be Your Friend
  November 10, 2009 (235)
- 11 Must-Dos for the Serious Blogger
  November 17, 2009 (216)
- Staggering Social Media Insights – The Best of Twitter 20 eBook
  March 10th, 2010
- Are You Taking Social Media Shortcuts?
  March 9th, 2010
- How to Match 10 Key Success Metrics to Your Blogging Strategy
  March 4th, 2010
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 3rd, 2010
- 4 Reasons the Social Business Evolution Starts Now
  March 2nd, 2010
- Do You Know Your Customers Enough to be a Social Media Hit?
  February 25th, 2010
- 6 Required Competencies for Social Organizations
  February 24th, 2010
- Is Your Social Strategy Proactive or Reactive?
  February 23rd, 2010
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