Why Should Old Spice Get to Have All the Fun?

Clinton Bonner (clintonbon) on Twitter

Guest post by Clinton Bonner, President of NoSox Productions; a character based brand story-telling firm out of Westbrook, CT. It was 2010… The Toyota Sienna Family somehow made mini-vans cool and the Old Spice Guy literally rode-in on a white horse and into our social lives. The emergence of amazing character-based brand storytelling on the

6 Ways Web Check-ins Can Benefit Your Brand

web check-ins

Guest post by Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd, addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are

Is Starbucks the Most Dangerous Competitor to Facebook?

starbucks digital network

Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with

Crowdsourcing: Beyond the Basics

clinton bonner

Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it