The Paradox of Social Media Control
- November 11th, 2008 | Written By: Jay Baer
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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.
The typical social media objection is that if the company has a conversation with consumers in a public forum, the company will [...]
Tagged as: blog, bloggers, comcast, conversation marketing, corporate blogging, dell, facebook, online conversation, online reputation management, social media, social networking, twitter, word of mouth
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Why Social Media Isn’t Marketing At All
- June 25th, 2008 | Written By: Jay Baer
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What’s the worst thing about social media? The name “social media.” It’s incredibly vague, and that lack of definition has enabled “social media” to become a watered-down, catch-all term with different meanings for each person – like “recreational drugs” and “process improvement.”
The Characteristics of Social Media:
Duration: Ongoing
Target: Current and previous customers
Goal: Repeat purchase, brand loyalty, [...]
Tagged as: brand loyalty, comcast, conversation marketing, facebook, social media, Social Media Marketing, social media ROI, twitter
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