How can retailers keep customers coming back? Here are four marketing tips for turning first-time customers into loyal fans.
Forget focus groups. Social data is your key to successful campaigns, smart communication, and a deeper understanding of your audience.
How well does your content strategy heed consumer behavior? Understanding these four psychological principles can help.
Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
Age can be a major factor in consumer behavior, but if your marketing is fixated on millennials, consider a new audience: market mavens.