How Automation and Emotion Can Work Together in Content Marketing

Rachel Truair & Caitlin Moore

Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation’s Content Marketing Manager, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams’ pool of knowledge.

Where Social Media and Reality TV Collide

Killian Hagen & Dean Jutilla - Where Social Media and Reality TV Collide

Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.

Social Media Strategy

Why Marketers Need to Give Themselves Permission to Let It Go

Social Pros Podcast Logo

In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.

The Magic Pill for Content Marketing

Erik Qualman

Erik Qualman, founder of Equalman Studios, stops by the Content Pros Podcast to discuss the huge increase in video content consumption, the importance of utilizing customer and employee content, and the how to be flawesome.

How to Orchestrate Social Media for a Global Non-Profit

Duane Bates - How to Orchestrate Social Media for a Global Non-Profit

Duane Bates, Senior Director of Digital Communications at Habitat for Humanity, joins the Social Pros Podcast this week to discuss the engagement encouraged by visual images in social media, the importance of a solid web team, and the incredible power of social media volunteers on a global scale.

How Social Media Examiner Became the Biggest Site in Social

Mike Stelzner - How Social Media Examiner Became the Biggest Site in Social

Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistakes he made on his journey to becoming a social media guru.

How to Use Research to Create Content That Works

Tom Webster

Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.

Be Social Don’t Just Do Social

Brian Fanzo - Be Social Don't Just Do Social

Brian Fanzo, Partner and Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the delicate balance between a company and personal brand, the work it takes to become a thought leader, and the rise of some exciting social media trends.