Social marketing can work wonders for a SMB. When time and resources are slim, here’s how to get the most bang for your social media buck.
You’ve read the research on what makes a great, shareable headline, but there are lessons buried in the worst-performing headlines, too.
Surface-level content is only the tip of the iceberg. Dig deep into your company culture for smarter, richer content inspiration.
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.
Daniel J. Lewis, Host of The Audacity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today’s content sphere, and the way actionable plans help you reach your goals.
Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.
Take a macro look at how one agency manages tons of content with an efficient content development process.
If you’re suffering from social media shyness, breathe a sigh of relief—these 25 ideas will supercharge your social presence.
Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC’s Super Bowl app promotional campaign.
If you want your guest blogging to earn you more traffic and email subscribers, you have to do it right. These nine tips can help.
Todd Darroca, Marketing Communications Specialist at Spiceworks, drops by the Content Pros Podcast today to discuss how to stay on the cutting edge of content creation and why it’s important to get your whole team excited about creating content and adding value for your audience.
Mari Smith, CEO of Mari Smith International, Inc. and author of “The New Relationship Marketing,” joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook’s need to better educate its users, and the evolution of communication in the digital world.
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
Eric Haftel, Social Media Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams.