Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation’s Content Marketing Manager, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams’ pool of knowledge.
How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing. Now, that comes […]
Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistakes he made on his journey to becoming a social media guru.