YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
PR 2.0 4  |  Add Yours

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The [...]

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social media strategy 3  |  Add Yours

The Taylor Swift Guide to Creating Compelling Content

I am a huge Taylor Swift fan. Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them.  She endlessly shows her fans [...]

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Content Marketing 11  |  Add Yours

Why Next Level Content Needs A Managing Editor

Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. But if you have a large content program, you know that creating amazing content is only half the battle. You also need to edit, format, schedule, and [...]

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Social Pros Podcast 2  |  Add Yours

How to Leverage a Community of Passionate Fans

Jake Jacobson, Social Media Manager at Garmin, joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Read on for some of the highlights and tweetable moments, or listen to [...]

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video marketing 3  |  Add Yours

How to Plan Your Vine Videos for Content Marketing Success

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is [...]

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Social Pros Podcast 6  |  Add Yours

How to Curate 6,000 Pieces of Content This Year

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Read on for some of the highlights and tweetable moments, or listen to the [...]

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Social Image of the Week 0  |  Add Yours

Cadbury’s Crave-Worthy Pile of Candy Keeps It Real

Editor’s Note: This post is part of a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. At first glance, Cadbury’s recent Google+ post featuring a pile of their delicious Dairy Milk candy seems like taking the [...]

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Content Marketing 14  |  Add Yours

11 Reasons Why Prospects Don’t Convert Into Customers

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. Today, while still maintaining partial ownership of the pool business, [...]

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Social Image of the Week 2  |  Add Yours

Land Rover USA Gets Ferocious

Editor’s Note: This post is part of a series that highlights interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. This post is a reminder that brands should be a little more ferocious in their content strategy. If you focus on capturing stunning, yet [...]

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Content Marketing 13  |  Add Yours

How to Outsource Your Way to Better Content

I was going to bed crying and waking up vomiting. I was putting in 80-hour week after 80-hour week and still not getting it all done. I was acting as CEO, CFO, manager, secretary, and janitor. I was everything and more to the company I had started. Things were going 24/7 with no sign of [...]

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