YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 1  |  Add Yours

How to Derive Inspiration from an Active Fan Base

Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. Read on for some of the [...]

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Content Marketing 3  |  Add Yours

Make These 5 Marketing Changes in a Smartphone Dominated America

In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this) If you make a bad decision today you’re [...]

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The Dreaded Plaque Talk Sparks Facebook Engagement

Editor’s Note: This post is part of a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. Have you had the plaque talk with your kids yet? Though not the type of content one expects to see [...]

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The White House Commemorates the Presidential Inauguration on Facebook

Editor’s Note: This is the first in a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. Regardless of your political views, marketers can learn from how The White House’s social media team creatively leveraged content [...]

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Content Marketing 11  |  Add Yours

Why You Shouldn’t Do Content Marketing

I’m guilty. There. An odd way to come out of the 2013 gate, I admit, but the truth will set you free, right? Intent to harm doesn’t factor into this crime. In fact, until now, I wasn’t even aware of my wrongdoing. My admission now: I’ve been talking some of my clients into doing content [...]

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baer facts 1  |  Add Yours

Convergence of Marketing and Journalism is a Recipe for Better Content

In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta [...]

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Social Pros Podcast 0  |  Add Yours

If You’re Looking Content Creation Moments Are Everywhere

Ann Handley, Chief Content Officer at MarketingProfs and co-writer of Content Rules, joins the Social Pros Podcast live from the New Media Expo in Las Vegas this week to discuss the on-going visual renaissance, leaving the “person” out of “personable” in social, and the struggle to keep the customer first. Read on for some of the highlights [...]

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Social Pros Podcast 3  |  Add Yours

The Importance of a Small Town Mentality

C.C. Chapman, Founder and President of Cleon Foundation and author of new book Amazing Things Will Happen, joins the Social Pros Podcast this week to discuss his new book, sharing the advice that gets him through the day, and the positive influence of a small town mentality. C.C.’s book is so awesome, we’re giving it away for [...]

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When Pictures are Not Enough: The Art of Blogging

Erik Deckers - writer at ProBlogService, co-author with Jason Falls of No Bullshit Social Media, and co-author with Kyle Lacy of Branding Yourself - joins the Social Pros Podcast this week to discuss ghost blogging, the ongoing value of words, and the weight of a blog comment versus a tweeted link. Read on for some of the highlights or listen below for the full podcast. [...]

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social media strategy 9  |  Add Yours

25 Inspired Marketing Predictions for 2013

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to [...]

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