Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company?
This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. Your Content Should Be Centralized and Decentralized The default state for most
Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. At the time I
Guest post by Carmen Hill, Social Media and Content Strategiest for Babcock & Jenkins, an integrated B2B marketing agency in Portland. Could giving away too much great content actually sabotage sales? As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. There’s always a
Guest post from Russ Henneberry, who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Companies must now create their own attention to promote products and services.
Guest post by Ian Greenleigh, the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. He also blogs at Dare to Comment. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. The business decision makers (BDMs) that have
Content Marketing – Give Them Something to Talk About If customers and prospects are already chattering about your brand on the social Web, your social media initiative can focus primarily on becoming an authentic part of those existing conversations. If someone throws you a surprise party, you just need to show up – you don’t
We’ve talked in the past about helping vs. selling, and that the former approach takes you a lot further in the realm of social media and word of mouth marketing. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers
I’m back from my family vacation in Canada. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You might expect that this blog that has been written almost entirely by
Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand.
