Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Why PPC is about to skyrocket – and then CRASH

October 14th, 2008 | Written By: Jay Baer
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Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down [...]

Tagged as: cost per click, digital marketing, google, Internet Advertising, pay-per-click, ppc, ppc programs, PPC tips, ROI, SEM

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Agencies Need to be Testing Landing Pages

July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization

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91% of Top Digital Agencies Not Buying Their Own Brands on PPC

July 1st, 2008 | Written By: Jay Baer
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In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand [...]

Tagged as: agency self-promotion, cost per click, digital marketing, Internet Advertising, internet media buying, keyword selection, local internet advertising, new business, pay-per-click, ppc, ppc programs, PPC tips, search marketing, SEM, traditional agencies, Web site promotion

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Google’s Popularity is Costing You Money

June 30th, 2008 | Written By: Jay Baer
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Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed [...]

Tagged as: ad sense, conversion rate, cost per click, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, recession proof marketing, ROI, search management, search marketing, SEM