Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services
- May 25th, 2010 | Written By: Jay Baer
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I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and [...]
Tagged as: agencies, bailey gardiner, counselor's academy, digital marketing, indra gardiner, off madison ave, online marketing, PR firms, PRSA
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Why Can’t PR Do Digital?
- June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive [...]
Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media
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