Panic in the Aisles – Airborne Social Media Lessons

social media lessons

I was on a flight home from Kansas City last week when a bit of condensation apparently emitted from the air conditioning as we were preparing for take-off. A passenger shouted “there’s smoke in the plane” followed by a second passenger, then a third, etc. The flight attendants were a bit stunned and immediately got

4 Brand-Saving Recommendations for Social Media Crisis Management

social media crisis management

Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It