Digital Marketing, Social Media Strategy, Social Media Tools, Crowd Sourcing, PR 20

HARO Gets Serious About Crowd Sourced Journalism


Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time. Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources. Not surprisingly, […]

Convince and Convert, Social Media Strategy, Convince & Convert News, Crowd Sourcing

The World Really is Flat – Crowd Sourced Design Rules

eBook Design for Social Media Superstars | a crowdSPRING 2.0 PowerPoint Project | 2.0-50

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was […]