Convince and Convert Blog: Social Media Strategy and Social Media Consulting

HARO Gets Serious About Crowd Sourced Journalism

January 19th, 2010 | Written By: Jay Baer
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Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time. Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources. Not surprisingly, [...]

Tagged as: crowd sourcing, Get Satisfaction, HARO, Help a Reporter, Peter Shankman, pr 2, public relations, Thom Brodeur

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Social Media Plus Sucking Equals Success

January 13th, 2010 | Written By: Jay Baer
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Sometimes being wrong feels so right. Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers. Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]

Tagged as: crowd sourcing, customer experience, domino's, Ford, pr2, public relations, social crm, social media, social media strategy, vitamin water

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The World Really is Flat – Crowd Sourced Design Rules

January 5th, 2010 | Written By: Jay Baer
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I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

Tagged as: crowd sourcing, crowd spring, crowdsourcing, ebook, twinterview, Twitter 20, twitter interview

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CrowdCampaign Makes Crowd Sourcing Simple

December 2nd, 2009 | Written By: Jay Baer
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The denizens of Twitter, Facebook and the rest of the social Web are a sharp group, generally speaking. You can learn a lot about yourself, your brand, and your products and services by listening to the desires of your fans and your community. I crowd sourced my facial hair, and kept my beard. Del Monte [...]

Tagged as: crowd sourcing, crowdcampaign, crowdsourcing, feedback, social collective, social media tools, twitter

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The Art of Social Media – Crowd Sourced Photography

November 17th, 2009 | Written By: Jay Baer
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Part 2 of this week’s 3 post series about social media case studies. Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work. As a food photography [...]

Tagged as: avatars, crowd sourcing, personal branding, social media, social media case studies, social media fine arts, social media ROI, social media small business, tyson crosbie