In order to stay competitive in the era of experience loyalty, brands need to make local customer engagement a priority.
Is your brand passing up opportunities to turn routine content production into memorable customer experiences?
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.
Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.
How can retailers keep customers coming back? Here are four marketing tips for turning first-time customers into loyal fans.
Want to ensure long, loyal relationships with your customers? Make sure your customer experience prioritizes ease, speed, and accuracy.
Savvy brands are on the hunt for new ways to spark customer connections online. Oscar Meyer went whole-hog—with a bacon-themed dating app.
Are you emails truly maximizing engagement? Here’s how an email signature campaign can spark even more audience interaction.
You’re a seasoned pro at email marketing best practices, but do your subject lines stand out from the crowd? Try these four fresh ideas.
Virgin Atlantic cashes in on their customers’ cheekiest requests for flight upgrades in their latest social media contest.
Back in ’96, Bill Gates declared “content is king.” 20 years later, the reign of content is here. Here’s how companies are getting on board.
Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
Thought leadership, or people-powered marketing, isn’t just a PR strategy. It can also be a way to engage customers and grow your influence.
With record numbers of consumers tuning out and turning off, our strategy must shift from “what’s in it for us” to “what’s in it for them.”