Thanks to today’s chatbot boom, the way your consumers shop and engage is about to change. Is your brand ready?
As a content marketer, your greatest asset is an enthusiastic customer. Don’t miss these three key opportunities for user-generated content.
No one does personalized engagement better than sports teams. Consider what these four engagement strategies can do for your marketing.
SEO and SEM are changing more rapidly than ever. Here’s how marketers can prepare for the ongoing evolution of search.
Brands are beginning to realize a hard truth: Automated personalization frequently fails to delight customers and strengthen relationships.
Birchbox’s latest campaign encouraged fans to call them on Snapchat—and ask them anything—using the app’s new video and voice call features.
It’s time to get serious about making every customer connection a source of inspiration, from your messaging to your relationships.
In order to stay competitive in the era of experience loyalty, brands need to make local customer engagement a priority.
Is your brand passing up opportunities to turn routine content production into memorable customer experiences?
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.
Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.