YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 16  |  Add Yours

Social Pros 12 – Derek Halpern, Social Triggers

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up [...]

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Content Marketing 39  |  Add Yours

Fight Premature Monetization – Add a Second Step to Your Content Marketing

Gary Vaynerchuk often warns against the “19 year old dude move” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con, not a smash and grab. That same [...]

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conversion optimization 27  |  Add Yours

Conversion Optimization School is in Session

Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in conversion optimization in the early [...]

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