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September 22, 2008 Written By: 15 Comments

3 Reasons David Lee Roth is a Bad Internet Marketer

The Good David Lee Roth

I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.    And

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September 16, 2008 Written By: 32 Comments

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish

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September 11, 2008 Written By: 2 Comments

Customized Internet Marketing Training for Agencies

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Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and

September 2, 2008 Written By: 41 Comments

Wake Up Agencies – Digital Shops = Trojan Horse

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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets

August 11, 2008 Written By: 32 Comments

7 Critical Questions When Outsourcing SEO

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Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How

August 4, 2008 Written By: 1 Comment

Agencies Need to Embrace Digital Even If It’s Uncomfortable

Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones. Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the

July 31, 2008 Written By: 16 Comments

4 Winners, 2 Losers in SEC’s Press Release Decision

In a major announcement yesterday, the U.S. Securities and Exchange Commission (SEC) provided new guidance to public companies stating that corporate Web sites and blogs are a suitable means for official information dissemination to investors, provided those sites are a “recognized channel for distribution.” This apparently means that if the corporation has an openly available

July 7, 2008 Written By: 3 Comments

A New Weapon for Agencies in the Fight Against Digital Marketing Specialists

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Convince & Convert launches consultancy to help agencies figure out a digital marketing game plan (July 8, 2008 — Flagstaff, Ariz.) Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base. What’s an agency to do? Outsource digital marketing? Hire an