Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services
- May 25th, 2010 | Written By: Jay Baer
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I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and [...]
Tagged as: agencies, bailey gardiner, counselor's academy, digital marketing, indra gardiner, off madison ave, online marketing, PR firms, PRSA
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Agencies Don’t Turn Your Back on Digital Marketing
- October 12th, 2009 | Written By: Jay Baer
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Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today. In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of [...]
Tagged as: agencies, digital marketing, digital marketing expenditures, forrester research, social media, Social Media Marketing
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Why Can’t PR Do Digital?
- June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive [...]
Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media
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The Incredible Efficiency of Social Media
- December 22nd, 2008 | Written By: Jay Baer
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(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent. As a result, audiences [...]
Tagged as: conversation marketing, digital marketing, integrated marketing, social media, Social Media Marketing, social media ROI
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Build Your Brand by Marketing Sideways
- December 18th, 2008 | Written By: Jay Baer
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Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window. I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something [...]
Tagged as: blogs, digital agency, digital marketing, Heinz, marketing strategy, social media, Social Media Marketing, subway, Talk to the Plant
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