Why Can’t PR Do Digital?
Why aren’t PR firms offering digital marketing services to their clients?
On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert.
The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive as I’d [...]
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The Incredible Efficiency of Social Media
(originally written for TalentZoo)
The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent.
As a result, audiences are fragmenting. [...]
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Build Your Brand by Marketing Sideways
Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window.
I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something obvious. [...]
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Why PPC is about to skyrocket – and then CRASH
Times are tough.
But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy.
Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down 14% year [...]
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Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing
Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview.
If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a future [...]
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Why Twitter Is the Anchor of the Social Media Team
Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade.
Let’s examine two [...]
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NHL Misses Net in New Campaign – Where’s Social Media?
The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars.
And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone.
How About Some [...]
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A Conversation, Not a Monologue – Digital Marketing for Colleges
I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.
NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.
While this [...]
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The Future of Email Marketing – Think Holistically, Send Individually
The demise of email has been greatly exaggerated.
While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an astonishing [...]
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3 Reasons David Lee Roth is a Bad Internet Marketer
I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.
And then, he [...]
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