Agencies Don’t Turn Your Back on Digital Marketing
- October 12th, 2009 | Written By: Jay Baer
- | View Comments
Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard.
So goes the story in many agencies today.
In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of the digital [...]
Tagged as: agencies, digital marketing, digital marketing expenditures, forrester research, social media, Social Media Marketing
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Why Can’t PR Do Digital?
- June 2nd, 2009 | Written By: Jay Baer
- | View Comments
Why aren’t PR firms offering digital marketing services to their clients?
On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert.
The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive as I’d [...]
Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The Incredible Efficiency of Social Media
- December 22nd, 2008 | Written By: Jay Baer
- | View Comments
(originally written for TalentZoo)
The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent.
As a result, audiences are fragmenting. [...]
Tagged as: conversation marketing, digital marketing, integrated marketing, social media, Social Media Marketing, social media ROI
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Build Your Brand by Marketing Sideways
- December 18th, 2008 | Written By: Jay Baer
- | View Comments
Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window.
I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something obvious. [...]
Tagged as: blogs, digital agency, digital marketing, Heinz, marketing strategy, social media, Social Media Marketing, subway, Talk to the Plant
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Why PPC is about to skyrocket – and then CRASH
- October 14th, 2008 | Written By: Jay Baer
- | View Comments
Times are tough.
But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy.
Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down 14% year [...]
Tagged as: cost per click, digital marketing, google, Internet Advertising, pay-per-click, ppc, ppc programs, PPC tips, ROI, SEM
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing
- October 10th, 2008 | Written By: Jay Baer
- | View Comments
Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview.
If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a future [...]
Tagged as: conversation marketing, Convince and Convert, digital marketing, Jaffe Juice, Joseph Jaffe, social media, twinterview, twitter, Twitter 20, word of mouth marketing
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Why Twitter Is the Anchor of the Social Media Team
- October 2nd, 2008 | Written By: Jay Baer
- | View Comments
Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade.
Let’s examine two [...]
Tagged as: bloggers, digital marketing, exacttarget, nhl, online conversation, online reputation management, social media, twitter, word of mouth
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
NHL Misses Net in New Campaign – Where’s Social Media?
- October 1st, 2008 | Written By: Jay Baer
- | View Comments
The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars.
And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone.
How About Some [...]
Tagged as: digital marketing, integrated marketing, marketing tactics, media mix, national hockey league, nhl, search marketing, social media
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
A Conversation, Not a Monologue – Digital Marketing for Colleges
- September 26th, 2008 | Written By: Jay Baer
- | View Comments
I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.
NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.
While this [...]
Tagged as: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The Future of Email Marketing – Think Holistically, Send Individually
- September 24th, 2008 | Written By: Jay Baer
- | View Comments
The demise of email has been greatly exaggerated.
While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an astonishing [...]
Tagged as: digital marketing, email marketing, email testing and optimization, exacttarget, ROI, social media, transactional email, triggered email
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
