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The Social Impact of Friendships and Lies

Do you trust me?
Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web.
But, a new study by Edelman (whose digital arm features [...]

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Closing the Gap with Social Media

I moved to a smallish town (60,000) from a big city (3 million) nearly 5 years ago. I used to work in an office with 50 people. Now, when I’m not traveling to conferences or to see clients, I work from home. Usually half-dressed. Staring out at a forest.
Other than our cat that I [...]

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