Explore the explosive growth of social media over the past 12 years and what have become the basic tenets of any social media strategy.
There are a lot of metrics out there, but only some of them actually matter. Learn which ones reveal the strength of your marketing efforts.
New research reveals customers trust digital marketing channels less than traditional channels.
Jay Baer lists the top 10 blog posts of 2016 and examines the underlying trends for digital marketers.
Embracing a performance compensation model can have powerful, positive effect on how your marketing agency collaborates with clients.
A reader survey at Convince and Convert found a fascinating array of topics of interest to the modern, digital marketer, says Jay Baer.
As a marketer, you’ve failed if you can’t get your target to take action. Don’t be afraid of being obvious in your ask.
Marketing software that isn’t implemented well fails. 6 steps you shouldn’t overlook when adopting a new tool, from software freak Jay Baer.
Content marketing is becoming financially unsustainable for many companies. It’s time for marketers to start recouping their investment.
Here’s a question for the two percent—the two percent of marketers who don’t think that offline and online marketing are merging, that is.
The possibility of an algorithmic Instagram feed means social media marketers will soon need to work harder to stay relevant.
More and more savvy companies are placing customer experience at the top of their priority list. Here’s why your CMO should lead the charge.