Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Brands Must be Social Media Selfish

January 20th, 2009 | Written By: Jay Baer
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Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the [...]

Tagged as: affiliate programs, E-commerce, marketing strategy, marketing tactics, online reputation management, social media, Social Media Marketing, social media strategy, Web site promotion

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Is Email Killing Your Company?

January 12th, 2009 | Written By: Jay Baer
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Are you looking at your email program as a long-term investor, or as a day-trader? A lot of marketing tactics aren’t succeeding. It’s a combination of fundamental shifts in how audiences congregate and where they can be reached, and consumers that are too scared about an uncertain future to buy anything other than potatoes and [...]

Tagged as: E-commerce, email, email marketing, email promotion, transactional email

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4 Rules for Good Email Design in a Cynical World

August 6th, 2008 | Written By: Jay Baer
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Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game [...]

Tagged as: advertising agencies, E-commerce, email design, email layout, email marketing, email testing and optimization

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Death of a Salesman: A resurgent Internet is transforming e-commerce

September 1st, 2004 | Written By: Jay Baer
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You’ve heard it all before, right? Circa 1998. The Internet, with its 24×7 hours and minuscule overhead is going to put American retailers out of business. It’s just a matter of time before operational efficiencies triumph over brand and physical location, and quaint stores disappear faster than Diamondbacks’ pitching. Well, it didn’t quite work out [...]

Tagged as: E-commerce, ebay motors, online luxury goods

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