Social Media Tools, Facebook

Why Won’t Facebook Give Us a Love Button?

facebook love button

Last week, Facebook celebrated the one year anniversary of the “like” button, the popular successor to the “fan” button, and the tip of the spear of its Open Graph gambit that it hopes will allow it to become the plumbing of the Web. By any measure, the “like” button is a smash hit. It is […]

Community Management, Social Business, Social Media Measurement, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

sharecropping

Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy […]