Customer service is being disrupted, but most companies are using a 1995 playbook to solve modern problems.
5 statistics from Edison Research and their Infinite Dial study that prove that Snapchat is the 2nd most powerful social platform in the US.
Podcasting consumption is on the rise again, according to Edison Research. The 5 key podcast statistics you need to know, from Jay Baer
How fast do customers want you to be in social media when responding to complaints? New research provides the answer.
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
Who needs praise and positive reviews? I’ll take a hater any day. Every customer complaint gives your business an opportunity, and the rising trend of haters on social media may uncover more opportunities than you’d think. I recently partnered with Edison Research to survey more than 2,000 Americans to determine why […]
How to produce a winning marketing podcast in 15 specific, actionable steps from Jay Baer and Convince and Convert. Includes a downloadable presentation.
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
MarketingPodcasts.com is a new discovery engine for marketing podcasts, enabling marketers to find the perfect podcasts by category or rating
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.
There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was. Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of […]
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as […]
In just a couple of weeks, I’ll be launching (along with Jason Falls, Mark Schaefer, Tom Webster, and our partners at Edison Research) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s […]
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit, a comprehensive, quarterly study of how Americans use social media, why, and to what end. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling […]
One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious […]