Email Unsubscribes – Embrace Those Who Reject You
- October 27th, 2008 | Written By: Jay Baer
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A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism. Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it [...]
Tagged as: E-commerce, email marketing, email metrics, twitter
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