Don’t waste resources on email that isn’t working. Use these testing strategies to measure the effectiveness of your email content.
There’s a disconnect in how channel marketers and their leaders use metrics to measure success. Are you viewing your metrics the right way?
A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism. Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it […]