Your ESP has ESP – Use It

Is there a marketing medium in history as routinely underutilized as email? Not in terms of volume – few folks outside prison are clamoring for more messages in their inbox. But in terms of using the full capabilities of the medium, the vast majority of email marketers are just scratching the surface, and I don’t [...]

4 Critical Steps for Marketing in a Recession (video)

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Amp Up Email Results with Honeymoon Segmentation

Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa [...]