Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Your ESP has ESP – Use It

July 8th, 2009 | Written By: Jay Baer
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Is there a marketing medium in history as routinely underutilized as email? Not in terms of volume – few folks outside prison are clamoring for more messages in their inbox. But in terms of using the full capabilities of the medium, the vast majority of email marketers are just scratching the surface, and I don’t [...]

Tagged as: email marketing, email roi, email strategy, email testing and optimization, esp

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4 Critical Steps for Marketing in a Recession (video)

December 11th, 2008 | Written By: Jay Baer
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Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Tagged as: conversion rate, customer service, email testing and optimization, integrated marketing, marketing tactics, multi-variate testing, ppc copywriting, web analytics, web analytics and testing, Web site analytics, Web site testing and optimization

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15 Email Statistics That Are Shaping The Future

October 22nd, 2008 | Written By: Jay Baer
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I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie [...]

Tagged as: email deliverability, email design, email layout, email marketing, email promotion, email testing and optimization, marketing conference, marketing profs, transactional email

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Amp Up Email Results with Honeymoon Segmentation

October 7th, 2008 | Written By: Jay Baer
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Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa [...]

Tagged as: dynamic content, email marketing, email promotion, email testing and optimization, marketing sherpa, recency, segmentation

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The Future of Email Marketing – Think Holistically, Send Individually

September 24th, 2008 | Written By: Jay Baer
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The demise of email has been greatly exaggerated. While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an [...]

Tagged as: digital marketing, email marketing, email testing and optimization, exacttarget, ROI, social media, transactional email, triggered email