Is there a marketing medium in history as routinely underutilized as email? Not in terms of volume – few folks outside prison are clamoring for more messages in their inbox. But in terms of using the full capabilities of the medium, the vast majority of email marketers are just scratching the surface, and I don’t [...]
4 Critical Steps for Marketing in a Recession (video)
Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
15 Email Statistics That Are Shaping The Future
I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie [...]
Amp Up Email Results with Honeymoon Segmentation
Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa [...]
Email Marketing – What Do You Want to Know?
I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council. The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also [...]
4 Rules for Good Email Design in a Cynical World
Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game [...]
When The Fonz Clicked Delete: Email has jumped the shark
Like Lohan trips to rehab and Cardinals’ “this is our year” chants, most of us have had it up to here with email. Spam has gone from annoying to ridiculous. I got an insane, indecipherable missive from a German derelict this week. 417 times. It looked like he slapped a sausage on the keyboard to [...]
Nothing Personal: SWM 35 seeks email marketing that’s relevant
Once upon a time you could send and receive email without incident. Like leaving your doors unlocked or eating medium-rare hamburgers, the glory days of email were blissfully free of hassle and worry. Email has literally transformed the way we communicate. 31 billion emails are sent every day in North America, according to research firm [...]
5 Rules for Safely Using the Awesome Power of Email Marketing
Email marketing rocks. Originally maligned as invasive and offensive, email is now the leading interactive marketing technique. Why has it become so popular? Why will billions of promotional email messages be sent out this month? Three reasons: – The precipitous drop-off in effectiveness of banner ads forced interactive marketers to try more email campaigns. – [...]
