4 Critical Steps for Marketing in a Recession (video)

  • December 11th, 2008 | Written By: Jason Baer
  • | 2 Comments

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Welcome. If you liked that, there’s plenty more. Please subscribe to my RSS feed. You can also find me on Twitter @jaybaer

Amp Up Email Results with Honeymoon Segmentation

  • October 7th, 2008 | Written By: Jason Baer
  • | 5 Comments

Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list.
This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season.
This chart from Marketing Sherpa shows the [...]

Email Marketing – What Do You Want to Know?

  • August 22nd, 2008 | Written By: Jason Baer
  • | 1 Comment

I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council. 
The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business.
In partnership with the DMA (Direct Marketing Association), EEC also puts on [...]

4 Rules for Good Email Design in a Cynical World

  • August 6th, 2008 | Written By: Jason Baer
  • | 2 Comments

Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly.

The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game has [...]

5 Rules for Safely Using the Awesome Power of Email Marketing

  • June 21st, 2003 | Written By: Jason Baer
  • | No Comments

Email marketing rocks.
Originally maligned as invasive and offensive, email is now the leading interactive marketing technique. Why has it become so popular? Why will billions of promotional email messages be sent out this month? Three reasons:
- The precipitous drop-off in effectiveness of banner ads forced interactive marketers to try more email campaigns.
- Managed correctly, email [...]