Social Pros 13 – Ryon Harms, Farmers Insurance

#Farmers5 (2)

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms, the head of social media for Farmers Insurance. Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, […]

Social Media Tools, Facebook

Measuring Facebook Fan Engagement Beyond the Like

Bulbstorm Facebook Engagement Funnel

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free […]

Community Management, Guest Posts, Social Media Tools, Brand Communities, Facebook

5 Tips for Using Facebook’s Moderation Blocklist

Facebook Moderation BlockList

Guest post from Jessica Carlson, a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. “Censorship reflects society’s lack of confidence in itself.” -Potter Stewart Facebook recently released a Moderation Blocklist, a functionality that allows Page administrators to set parameters around certain keywords, […]