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November 13, 2011 Written By: Leave a Comment

17 Ways to Integrate Facebook and Email Marketing

Killer integration of Facebook and Email View more presentations from Jay Baer I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways

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October 30, 2011 Written By: Leave a Comment

B2C Facebook Results Are 30% Above Average on Sundays

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my

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October 25, 2011 Written By: Leave a Comment

Email Isn’t Dead Among Facebook’s Exec Team

Even Facebook Loves Email

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a

October 6, 2011 Written By: Leave a Comment

Audience Segmentation Lessons from Google Plus

rebekah henson

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an

September 27, 2011 Written By: Leave a Comment

The Real Reason Your Customers Don’t Like You on Facebook

facebook likes

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like”

July 29, 2011 Written By: Leave a Comment

Finally Convince and Convert Gets All Effed Up

Convince & Convert on Facebook

Yep, I finally did it. After years of holding out, I launched a fan page for Convince & Convert on Facebook. “Oh great,” you’re thinking. “Another place to interact with Jay, who is already littering my life with blog posts, tweets, Google Plus musings, and an email newsletter. Enough Jay!” And I feel the same

July 28, 2011 Written By: Leave a Comment

Social Frosting, Google Plus, and SEO – a Conversation

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training, social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer” with Paul Gillin about B2B social media marketing is available now.  Social media and content strategist and President of Convince and

July 24, 2011 Written By: Leave a Comment

Guy Kawasaki, Cristal, and 19 Facebook Webinars

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers, and keeping up on Facebook for business can be a significant time investment. Lots of newsletters, blog posts, and case studies to consume. But now you can get the straight scoop on what’s happening on Facebook for your business, and

July 13, 2011 Written By: Leave a Comment

Popularity and Reciprocity are the Enemies of Connectivity

As I spend increasing amounts of time playing with Google Plus (see my analysis of it here), I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google + does today, where you recognized most of the people in your stream, interactions were more

July 7, 2011 Written By: Leave a Comment

Did This National Restaurant Chain Put Too Much Love Into the Like?

Buca di Beppo Quote

I’m glad that more and more companies are putting significant effort into their social media programs. Really, I am. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. The most recent example to cross my inbox is from restaurant