Is Your Social Strategy Proactive or Reactive?
- February 23rd, 2010 | Written By: Jay Baer
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Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program [...]
Tagged as: facebook, social crm, Social Media Marketing, social media strategy, twitter
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The 39 Social Media Tools I’ll Use Today
- February 17th, 2010 | Written By: Jay Baer
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Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]
Tagged as: blogging, content creation, email marketing, facebook, mobile marketing, Social Media Marketing, social media metrics, social media tools, twitter
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11 Mind-Blowing Reasons Your Company Needs Facebook
- February 4th, 2010 | Written By: Jay Baer
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Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.
Now, new data released by Facebook and third party researchers show just how influential Facebook has become in our daily [...]
Tagged as: facebook, facebook connect, facebook fans, facebook updates, fan pages
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The Chicken and the Egg Social Media Conundrum
- February 3rd, 2010 | Written By: Jay Baer
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There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target.
But there’s another big difference. In social media, the audience comes after the message, not before.
Remember that when you buy a print [...]
Tagged as: brian solis, content creation, facebook, social media, social media audience, Social Media Marketing, social reputation, twitter
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Is Your Company More Interesting Than My Wife?
- February 2nd, 2010 | Written By: Jay Baer
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If you’re going to succeed on Facebook, you don’t just have to be more interesting than other companies, you have to be more interesting than my friends and relatives. Are you prepared for that?
My friend Jeff Widman runs BrandGlue, a consultancy that helps companies better manage their Facebook fan pages. He told me recently that [...]
Tagged as: brand glue, content creation, digital royalty, facebook, facebook updates, jeff widman
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Should a Blog be Your Social Media Hub?
- January 26th, 2010 | Written By: Jay Baer
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The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.”
Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers [...]
Tagged as: blog, blog strategy, blogging, debbie weil, facebook, social media, social media hub, social media strategy, twitter
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Your Customers Don’t Want to be Your Friend
- November 10th, 2009 | Written By: Jay Baer
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If you’re Apple, Nike, or anything made with bacon, stop reading now.
If not, read on and recognize that your customers are probably not desperately trying to connect with your brand in social media.
As marketers, we’re trained to “see” brands and how they compete for our attention. Like a gold digger with a nose for AMEX, [...]
Tagged as: conversation marketing, facebook, social media, Social Media Marketing, social media strategy
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What Facebook and Email Stole from Google’s Playbook
- October 29th, 2009 | Written By: Jay Baer
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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. [...]
Tagged as: content, content engagement, email marketing, facebook, google, optimization, personalization, relevancy, search marketing, social media, Social Media Marketing, testing
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Imitation and Obsolescence – Facebook Guns for Twitter
- September 23rd, 2009 | Written By: Jay Baer
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Revenge is a dish best served via status updates.
When you look in the rearview mirror, you realize the greed and comparative savvy of the leadership of uber-successful online startups has ramifications on us all.
What if Myspace hadn’t sold to Fox? What if Yahoo had sold to Microsoft? What if Google hadn’t purchased YouTube? In [...]
Tagged as: facebook, facebook lite, social media, Social Media Marketing, social networking, twitter
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US Speedskating Finds Fans In Social Media
Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport?
But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t sponsor [...]
Tagged as: Blog Commenting, case studies, facebook, Flint Group, Olympics, social media strategy, Stephen Colbert, twitter, U.S. Speedskating, YouTube
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