YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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Social Pros Podcast 4  |  Add Yours

Contagion, Social Media, and Why Things Catch On

Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, [...]

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Scott Gulbransen, Director of Social Business Strategy at H&R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. [...]

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Is Facebook Home the Beginning or the End?

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps [...]

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Community Management 20  |  Add Yours

Busting Facebook’s Most Widespread Myth

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that [...]

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How to Find Your Social Voice and Help Others Do the Same

Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our [...]

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Social Pros Podcast 1  |  Add Yours

How to Derive Inspiration from an Active Fan Base

Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. Read on for some of the [...]

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Social Image of the Week 1  |  Add Yours

The Boston Red Sox and New England Patriots Spark a Snowstorm of Engagement

While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New England Patriots, weathered the storm the [...]

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Social Pros Podcast 1  |  Add Yours

Leveraging Your Company’s Internal Power for Good Social

Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to [...]

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Abusing the Facebook Attention Chain for Negligible Brand Gain

It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the [...]

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