R.I.P. 3 Ways Facebook is Killing Your Website
- August 3rd, 2010 | Written By: Jay Baer
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The game used to be relatively simple. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! A digital marketing success story. Not now. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the [...]
Tagged as: amazon, brand communities, facebook, facebook fan pages, google, social commerce, social media strategy, social objects
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Facebook Success Summit – 22 Sessions on Everything Facebook
- August 2nd, 2010 | Written By: Jay Baer
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Is Facebook important to you and your business? If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they [...]
Tagged as: brand communities, facebook, facebook strategy, facebook success summit, Speaking Engagements
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Tying Together Social Media and Corporate Social Responsibility
- July 6th, 2010 | Written By: Laura Hall
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Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that [...]
Tagged as: corporate social responsibility, facebook, facebook apps, Laura Hall, P&G, Paine public relations, PainePR, social media crisis management, Target
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Are You Treating Your Fans Like Cattle
- June 30th, 2010 | Written By: Jay Baer
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Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically [...]
Tagged as: content marketing, email, exacttarget, facebook, relevancy, research, social media, social segmentation
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14 Things I Think I Think About Social Media
- May 26th, 2010 | Written By: Jay Baer
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This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What [...]
Tagged as: content marketing, facebook, Foursquare, Gowalla, jay baer, Mike Stelzner, mobile, social media strategy, social media tools, twitter, Video
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