YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
facebook 37  |  Add Yours

Social Subscribe – Why Facebook Likes Do Matter

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value [...]

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pinterest 9  |  Add Yours

Why Stronger Visuals Help You Sell More Stuff

Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page, giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely new type of campaign, of [...]

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brand communities 37  |  Add Yours

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. Is it about geography, common interests, socio-economic similarities, or similar viewpoints? [...]

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Social Media Research 76  |  Add Yours

New Research: Americans Hate Social Media Promotions

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human Because You’re Competing with Humans Social media is the [...]

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Guest Posts 26  |  Add Yours

Social Networking Spam – 5 Rules for Marketers

Josh Mackey is General Manager at PeekAnalytics, a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions [...]

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facebook 24  |  Add Yours

4 Quotes That Show Facebook’s New Touchy-Feely Intentions

Most online retailers talk only about themselves on Facebook. Those days are about to end. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on [...]

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Social Pros Podcast 4  |  Add Yours

Social Pros 6 – Instagram Lessons from a Giant B2B Company

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line, the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week [...]

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facebook 314  |  Add Yours

14 Ways New Facebook Betrays Small Business

I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with [...]

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Social Media Integration 13  |  Add Yours

17 Ways to Integrate Facebook and Email Marketing

Killer integration of Facebook and Email View more presentations from Jay Baer I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways [...]

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Social Media Research 31  |  Add Yours

B2C Facebook Results Are 30% Above Average on Sundays

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my [...]

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