YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Email Marketing Advice 16  |  Add Yours

Audience Segmentation Lessons from Google Plus

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an [...]

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The Real Reason Your Customers Don’t Like You on Facebook

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like” [...]

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Convince & Convert News 13  |  Add Yours

Finally Convince and Convert Gets All Effed Up

Yep, I finally did it. After years of holding out, I launched a fan page for Convince & Convert on Facebook. “Oh great,” you’re thinking. “Another place to interact with Jay, who is already littering my life with blog posts, tweets, Google Plus musings, and an email newsletter. Enough Jay!” And I feel the same [...]

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google plus 11  |  Add Yours

Social Frosting, Google Plus, and SEO – a Conversation

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training, social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer” with Paul Gillin about B2B social media marketing is available now.  Social media and content strategist and President of Convince and [...]

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Guy Kawasaki, Cristal, and 19 Facebook Webinars

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers, and keeping up on Facebook for business can be a significant time investment. Lots of newsletters, blog posts, and case studies to consume. But now you can get the straight scoop on what’s happening on Facebook for your business, and [...]

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Popularity and Reciprocity are the Enemies of Connectivity

As I spend increasing amounts of time playing with Google Plus (see my analysis of it here), I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google + does today, where you recognized most of the people in your stream, interactions were more [...]

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social media ROI 93  |  Add Yours

Did This National Restaurant Chain Put Too Much Love Into the Like?

I’m glad that more and more companies are putting significant effort into their social media programs. Really, I am. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. The most recent example to cross my inbox is from restaurant [...]

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Why Google Has the Hammer To Make Businesses Use Google Plus

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including  Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social [...]

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Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free [...]

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Social Media Research 5  |  Add Yours

9 Surprising New Facts About Social Media in America

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the [...]

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