Every conference I’ve been at, and at least 10 blog posts I’ve read this year have proclaimed the death of email. Social network messaging, and its 1:1 relevancy and real-time immediacy will inexorably make email the Edsel of digital communication, goes the theory. It’s not true. Firstly, this isn’t a zero sum game. The notion [...]
5 Steps to Setting Social Media Limits
Feeling overwhelmed by social media and social networks? Does it occasionally seem that all this connectivity comes at the expense of your free time? Struggling to decide whether to follow back or friend up that guy you met at the local Chamber of Commerce event whom you don’t really know, but might be a useful [...]
5 Ways to be a Social Networking Smash
1. Be Helpful Distribute what you know. Make people smarter. 2. Share It’s not all about you. For every time you talk about your own stuff, talk about other people’s great content 8 times. 3. Be Personal People gravitate toward people, not robots. Show what you’re really like. Just don’t be a freak. 4. Ask [...]
Taking Consumer Reviews Viral with Facebook
The rating of movies is integral to Netflix and its ballyhooed recommendation engine. The more movies you rate, the more accurate Netflix recommendations become. Rating Ben & Jerrys ice cream flavors might not be as mission-critical to that brand as movie rating are to Neflix, but both companies are leveraging Facebook to ratings a group [...]
Should Facebook Dominate Your Social Media Strategy?
Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a [...]
Friend or Faux – 6 Ways to Activate Customers
Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second. And that’s the biggest weakness of company-based social media at present. The Friend Bubble Doing something (buying Google [...]
The Social Media Reality Show
A recent survey from Netpop Research showed that U.S. Internet users are spending much more time communicating online, instead of entertaining themselves. That got me thinking? Aren’t they the same thing?
Are You A Shaq or A Penelope?
Are you embracing social media connectivity, or trying to hide from it? I realize that not everyone on the planet is going spend hours and hours each day communicating via social networks, creating content, and generally treating the social Web as if it’s the greatest development since “add your own” butter at movie theaters. But [...]
A Social Media Slam Dunk
This is a case study about social media usage by the very tall. To the coverage of H&R Block, Dell, Comcast, Southwest, Papa John’s, Whole Foods and other brands for their successful use of social media, I offer another: The Phoenix Suns. Led by Suns’ Director of Digital Media Amy Martin (@phoenixsunsgirl) the NBA team [...]
Strategy Destroys Social Media Tools
I’ve written a lot about social media strategic planning and how to find the “hook” for your social media efforts. Why do I write more about strategy than I do about social media tools and tactics? First, because I’ve been an Internet marketing strategist for 15 years, so that perspective is my home turf. But [...]
