YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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Social Media Success is About the Wizard, Not the Wand

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head, moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in [...]

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When a Picture is Truly Worth 1,000 Words

Guest post by Aaron Strout, head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website [...]

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mobile 15  |  Add Yours

Using Location-based Services for Content Marketing

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look [...]

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Social Media Book 19  |  Add Yours

3 Ways to Capitalize on the Opportunity Economy

Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you [...]

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Blogging and Content Creation 423  |  Add Yours

14 Things I Think I Think About Social Media

This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What [...]

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mobile 433  |  Add Yours

Ignore Foursquare at Your Peril – An Analysis of Potential

Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?” The last time I heard that line of reasoning en mass was when [...]

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Social Media Marketing 309  |  Add Yours

7 Reasons Not to Put All Your Eggs in the Twitter Basket

Are you too Twitter-obsessed in your social media approach? Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, [...]

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