Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to
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Ignore Foursquare at Your Peril – An Analysis of Potential

Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?” The last time I heard that line of reasoning en mass was when
Filed Under: mobile, social crm, social media monitoring, social media tools Tagged With: #socialmedia, Foursquare, geo-location, Gowalla, location apps, social crm, social media tools, twitter














