Google Reviews’ role in local search is growing. Make sure your business is set up with a reviews landing page of its own.
Op-eds are becoming a go-to news source for many consumers, presenting inbound marketers with unique opportunities for branded content.
Don’t get swept up in the “mobilegeddon” panic sparked by Google’s recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
Learn how to land your email marketing newsletters into Gmails Primary Tab every time with these tips, tricks, and examples from marketers and bloggers that work.
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C’s of developing a Google+ campaign that engages your audience and drives awareness for your brand.
In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget, but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. Certainly, $16 billion is a […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads, and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. […]
Video has an important place in your overall content marketing strategy, and YouTube’s rise in popularity has taken a front seat in social media marketing news. I shared 4 Mistakes You Make When You Post Video on Your Blog in my last Convince & Convert post, with number four being neglecting to include a call-to-action (CTA). Here are […]