YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 2  |  Add Yours

Social Media Lessons from the “Open Source” Movement

Chris Moody, Senior Marketing Manager at Red Hat, joins the Social Pros Podcast this week to discuss “open source” as the original social media on the internet, why Red Hat is the #3 place to work according to Glass Door, and (shockingly) why Google+ is a better platform for his business purposes than Twitter. Read on for some [...]

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video marketing 21  |  Add Yours

4 Ways to Include Calls to Action on Videos

Video has an important place in your overall content marketing strategy, and YouTube’s rise in popularity has taken a front seat in social media marketing news. I shared 4 Mistakes You Make When You Post Video on Your Blog in my last Convince & Convert post, with number four being neglecting to include a call-to-action (CTA). Here are [...]

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social media strategy 5  |  Add Yours

The Impact of Reviews and Other Social Media Content on Shopper Purchase

In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms [...]

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social media software 42  |  Add Yours

4 Reasons Google Bought Wildfire

Wildfire, a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. (Happy day for Gary Vaynerchuk, who was an angel investor in Wildfire). It was just a matter of time,  as given that Buddy Media, Vitrue, Involver, and Context Optional [...]

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social media measurement 12  |  Add Yours

Google Analytics Social Reports Provide Huge Metrics Edge

Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that.

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social media strategy 127  |  Add Yours

Is Social Media Strategy Required or Redundant?

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked [...]

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Guest Posts 26  |  Add Yours

Social Networking Spam – 5 Rules for Marketers

Josh Mackey is General Manager at PeekAnalytics, a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions [...]

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Email Marketing Advice 16  |  Add Yours

Audience Segmentation Lessons from Google Plus

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an [...]

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google plus 11  |  Add Yours

Social Frosting, Google Plus, and SEO – a Conversation

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training, social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer” with Paul Gillin about B2B social media marketing is available now.  Social media and content strategist and President of Convince and [...]

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google plus 62  |  Add Yours

Popularity and Reciprocity are the Enemies of Connectivity

As I spend increasing amounts of time playing with Google Plus (see my analysis of it here), I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google + does today, where you recognized most of the people in your stream, interactions were more [...]

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