Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Is It Curtains for the App Store?

February 11th, 2010 | Written By: Jay Baer
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Guest post by Bob Dennis, freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits [...]

Tagged as: app store, Apple, applications, Bob Dennis, Fennec, google, Google Voice, HTML5, mobile marketing

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What Facebook and Email Stole from Google’s Playbook

October 29th, 2009 | Written By: Jay Baer
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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. [...]

Tagged as: content, content engagement, email marketing, facebook, google, optimization, personalization, relevancy, search marketing, social media, Social Media Marketing, testing

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Why PPC is about to skyrocket – and then CRASH

October 14th, 2008 | Written By: Jay Baer
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Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down [...]

Tagged as: cost per click, digital marketing, google, Internet Advertising, pay-per-click, ppc, ppc programs, PPC tips, ROI, SEM

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5 Memorable Lessons from my Sarah Palin PPC Campaign

September 8th, 2008 | Written By: Jay Baer
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Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old Avg US life expectancy is 78 years Is Palin qualified? Read This DailyKos.com 1.31% Click-through rate Sarah Palin’s Secrets What [...]

Tagged as: Contest, google, landing pages, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, Sara Palin, search engine copywriting, search marketing, web analytics and testing