Google Reviews’ role in local search is growing. Make sure your business is set up with a reviews landing page of its own.
Op-eds are becoming a go-to news source for many consumers, presenting inbound marketers with unique opportunities for branded content.
Don’t get swept up in the “mobilegeddon” panic sparked by Google’s recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.
Amazing technological advances are making our lives easier. But are we going to regret the slippery slope we’re on? Jay Baer does a demo of Amazon Echo and asks some tough questions.
Google is using its Fiber connectivity to fundamentally change the way television ads are bought and sold. This is a game changer over the long haul, says Jay Baer.
Twitter and Google are getting hitched again. Who comes out on top in the new partnership to show tweets on Google?
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
Facebook’s new ad network, Atlas, may be a threat to Google’s long-term growth prospects.
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
Learn how to land your email marketing newsletters into Gmails Primary Tab every time with these tips, tricks, and examples from marketers and bloggers that work.
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C’s of developing a Google+ campaign that engages your audience and drives awareness for your brand.
Martin Shervington, Founder and Community Manager of Plus Your Business, joins the Social Pros Podcast this week to discuss the current state of Google+ in the face of a leadership shakeup, the intrinsic value of Google+ conversations, and what our listeners need to know about making the most of their Google+ engagement.
In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget, but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific […]