THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

Digital Media October 14, 2008 22  |  Add Yours

Why PPC is about to skyrocket – and then CRASH

Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down [...]

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Agency Promotion September 8, 2008 13  |  Add Yours

5 Memorable Lessons from my Sarah Palin PPC Campaign

Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old  Avg US life expectancy is 78 years  Is Palin qualified? Read This  DailyKos.com   1.31% Click-through rate         Sarah Palin’s Secrets  What [...]

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Digital Media August 28, 2008 14  |  Add Yours

How Google Plans to Control TV Advertising and Crush Agencies

AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere.  There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. [...]

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Search Marketing Advice August 6, 2008 11  |  Add Yours

The Truth About Publicis Buying Performics

In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic [...]

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Digital Media August 5, 2008 4  |  Add Yours

3 New Features for Google’s Ad Planner

Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.  (note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits) Impressive that Google has made pretty significant upgrades to Ad [...]

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Campaign Testing and Optimization July 15, 2008 9  |  Add Yours

Google to Show Search Volume – Another Blow to Agencies

In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.  This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search [...]

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